Human Communication
Common Sense, Uncommonly Presented™
Common Sense, Uncommonly Presented™
Randy Rensch is a full-stack UX Writer building on long, broad experience with digital content and
traditional media. Proven ability to turn technical and detailed information into human communication that is organized,
relevant to readers, easily understood, and on deadline.
Whether writing marketing copy, microcopy or editorial content, he is a Reader Advocate. His creative and collaborative background spans all sorts of environments and types of companies — on staff and freelance. Randy can pick up the ball running, but the sooner you get him into your team, the better.
(Email for a social club)
What's better than a great subject line? A great subject.
Sometimes it takes a little imagination. This email's open rate was 48% above the norm.
Instagram
(Ad series for corporate jet)
This ad grew naturally
out of mailer copy I wrote. Our series of mailers brought a 40% response
from CEOs and Chief Pilots.
More in this series
(Multipage article about industrial machine) I knew nothing of paper-sheeting machinery. This client chose me
because I wrote clearly and helpfully, understood B2B and industry, and knew how to ask intelligent questions.
For full article, click for the PDF at Rensch.com (new tab or window)
(Industrial securing systems)
This ad grew out of a pitch by one
of my clients. I contributed the concept and headline, but never saw
what was presented. I later developed it to my own specifications, shown here.
Campaign extension
(Medical collections B2B brochure)
Patients shouldn't
shy away from their doctor just because the bill is due. Writing this B-to-B brochure in a conversational tone,
I devised the line "a comfortable debt-side manner" to convey this bill collector's non-threatening approach. Competitors
later said that this marketer had the best collateral in the category.
More like this
(UX Writing samples) Links to popular and technical articles, microcopy and much more, with thoughts about how they work.
Click
for this and other UX-related pages at Rensch.com (new tab or window)
(Tutorial series)
Some time ago, I pulled together a bunch of unproduced ads. That turned into
a sort of tutorial section about conceptual development, with a bit of user-testing insight, at Rensch.com.
More ads
Usable writing, from articles and advertorials, to user guides, spec sheets and more.
Get to the mind of the reader by getting to the heart of the subject.
UX Writing
"You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copywriting that is powerful, insightful, and strategically correct."
"Randy is amazing! Our four departments totally rely on him at this point. He gets the big picture objectives and fills in all the small details. And the best part is that he consistently catches things about our industry that even we miss. As a result, he greatly enhances everything our company puts out in literature form. As our company continues to grow, each new employee is amazed at what he does. As the CEO, I personally vouch for Randy, and strongly encourage anyone needing a writer to work with him."
"Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights. When you write site copy it's in good hands... thanks a million!"
"Randy Rensch gets the job done, from traditional advertising copywriting to the right UX. Give him a call."
"Congratulations to you, Randy! I must say I really appreciate your way of understanding things and suggesting the best possible solution. The feedback was very good and they have changed very, very little. This is a great sign. Your comments and suggestions are most welcome - thank you very much!"
